Oyaide INNOVATOR TS/3.0 (3.0m)

Oyaide Electric and aet, which have been developing high-end audio accessories, have teamed up to bring together the technology and know-how they have cultivated to create the new INNOVATOR.

The INNOVATOR series was developed as an innovative product to support the next generation of music production, providing cables for even higher-level professional use. It raises the sound quality level to the highest level in music production and recording in the studio, live performances, and on-site musical instrument performances and PA systems.

This product has finally been completed by incorporating the numerous technologies and development capabilities that Oyaide Electric and AET have accumulated over decades, including carefully selected high-quality materials, cutting-edge design, and advanced sound tuning.

The INNOVATOR cable aims to produce high-fidelity sound like that of a high-end studio, while also delivering a straightforward, cohesive sound that is faithful to the source material and free of coloration.

Another feature of the INNOVATOR is its flexible handling and feel that makes the cable seem unnoticeable, allowing you to experience the clear difference in quality.

The cables released by INNOVATOR this time come in five types: XLR, TXM, XFT, TRS, and TS. This is an essential lineup for use in a variety of situations, from studio recording to live performances.

As the name INNOVATOR suggests, a number of innovative technologies were incorporated into the development of this cable. The accumulation of each of these innovative technologies produces a crisp, uncolored sound.

By bringing INNOVATOR cables to the world, we aim to provide maximum support to our cutting-edge users in their music production and instrument playing.

■ Numerous cutting-edge technologies adopted by INNOVATOR
The INNOVATOR series incorporates every element imaginable in a high-performance cable.
The cable itself is where the audio signal experiences the most electrical loss and generates noise and other distortion. As it is the largest element, it has the greatest impact on sound quality. Three effective measures to reduce this impact are to "suppress capacitance," "attenuate DC resistance," and "reduce inductance." Only cables that meet these three requirements are recognized as audio cables.

The INNOVATOR series is designed with the technology to satisfy these three elements of sound at a high level. High-level product creation is achieved through the selection of materials, manufacturing process, and thorough quality control.

Dramatically low noise due to power and isolation. Compared to typical microphone cables, the conductor area is increased by approximately 20%, providing superior power, density, and stability. The conductor is made of Class 1 OFC, the world's highest quality, and is designed to remove impurities down to the gas level.

The design suppresses interference between hot, cold, and earth wires, resulting in excellent separation and reduced harmful cancellation effects.The low interval limit is low, so even low frequencies such as those from a five-string bass are reproduced clearly and powerfully.

Focusing on the insulation, which has a major impact on the sound quality of a cable, we have adopted the NI insulation material that AET has spent many years developing, which has resulted in dramatically reduced noise.

Theoretically, it is possible to reduce the generation of microphonic noise to about one-hundredth.

The shielding is made of low-inductance, 100% aluminum vapor deposition, which provides flexibility, low noise, and a natural, crisp sound from low to high frequencies.

■Excellent design and specifications that meet the various demands of professional environments. Ease of use and durability are essential in professional environments such as live performances and studios. The cable's easy handling reduces setup stress and increases efficiency. To ensure flexibility, cotton threads have been eliminated and NI material rods are used. The coating is made with a high-performance, flexible compound. The cable color scheme is a spartan charcoal color that minimizes reflections.

The cable is designed for repeated use in the field, and is highly durable, so it can be used safely in any situation.

Its flexibility in particular improves handling, reduces distortion, and produces a well-balanced sound without any quirks or coloration. This allows for a much greater degree of freedom in voicing. Its appearance, made with a specially colored compound, also enhances its status as a design item. Furthermore, heavy metals such as lead and cadmium have been eliminated from the components, and consideration has been given to the environment.

■Achieving economic rationality that far exceeds performance Surprisingly, the INNOVATOR series is very economical.
Although it is intended for professional use, it boasts the same quality as the audio-grade products aimed at the high-end audio market that Oyaide Electric and AET have previously released.

Despite the meticulous attention to quality materials and manufacturing processes, the INNOVATOR series offers excellent value for money.

For users, ease of use is also important when it comes to cost-effectiveness. The high level of usability and satisfaction that can be achieved with INNOVATOR means that it offers overwhelming cost performance.


◎Realizes the three elements necessary for an audio cable at a high level.
◎High quality achieved through the use of special and highly functional materials.
◎Easy to handle and flexible feel, perfect for playing musical instruments.
◎Durability that prevents problems at live performances and other on-site events.
◎Sound tuning optimized for music production and playback.
◎Economical pricing and satisfaction that surpasses quality.


■Comment from Ohara, CEO of "aet", which produced INNOVATOR: The theme of my music is salvation. I myself have been working for decades and have experienced countless hardships. There is nothing more painful than not being able to produce good sound. From that experience, when I come across an item or piece of equipment that produces good sound, I feel truly saved. I tried all kinds of experiments until I was able to produce good sound. Some of them were even occult (laughs). You could say that my method is what I have finally developed after desperately pursuing it. I wish from the bottom of my heart to bring that salvation to many people.

"Cables are the lifeblood of music"
Decades ago, I didn't know what was related to sound quality. Since then, through a lot of work and experience, I've become aware of the impact that cables can have, and I was surprised. It all started with a simple problem: I just couldn't get a good sound. The equipment was good, the environment was good, and I'd taken measures to fix the power supply. But it still just didn't feel right. After experiencing this situation many times, I realized the problem was the cable. However, from there, all sorts of difficulties awaited me before I could develop a cable that would produce a good sound.

"INNOVATOR is a mass of innovation"
When developing the INNOVATOR series, innovation was a priority. We wanted to create something different from previous cables, something that would overturn conventional wisdom. As professionals, part of our job is to realize the seemingly impossible. Most people would say that the requirements of the INNOVATOR are impossible. However, the decades of experience and accumulated technology of AET and Oyaide Electric made it possible. What is particularly noteworthy is the rich bass, crisp highs, and rich, projecting midrange. Despite its high performance, it is flexible and easy to handle. With its beautiful, high-quality finish, this cable is like a luxury Italian sports car.

"A sound reminiscent of high-end studios from the 90s"
The sound concept aimed at by the INNOVATOR series is that of high-end studios of the 1990s. In the 1990s, before the development of DTM, all performance and recording equipment used in music production was actual, dedicated machines. It was also a wealthy era, when the most money was invested in music production. Solid, powerful bass, clear, well-defined midrange, and crisp, fast-paced highs, all of which can be achieved through expensive analog consoles. These are the unique worldviews and sounds that could only be produced with analog equipment.

We focused our efforts on developing the INNOVATOR to realize that dreamlike sound, especially in this day and age when home recording and digital technology are the norm. We hope that the younger generation, who did not experience the '90s, will experience this cable for themselves. We hope that the appeal of the INNOVATOR cable will be conveyed to many people, allowing them to feel the joy of making music and the happiness of performing more than ever before, and that more people will be able to enjoy the wonder of music.

*Please check the manufacturer's website for detailed product specifications.